Good vs. Bad

In a way, I’m dreading the upcoming class on whether or not Advertising is good or bad.  I think we’re just going to go around in circles because it can be argued from both sides.  Also, it depends on if we are looking at past ads throughout history or recent ads in other countries.  I [...]

Advertising Dinner

There will be a dinner/discussion at CMC’s athenaeum on Monday April 30th starting at 6pm.  The dinner will feature alumni/adults working in the advertising industry, as well as students interested in advertising.  It is hosted by the Claremont Advertising Club.  If you are interested in attending, please e-mail me: Samantha Stecker at sstecker08@cmc.edu with your [...]

Learning from YouTube

There is a Media Studies course being offered next semester titled “Learning from YouTube.”  At first I laughed at the concept of this class and wondered if it should be seen as a joke class.  Then I thought about how much we depend on YouTube now.  For example, it was used in almost every presentation [...]

NYT Article

Hey all,
Check out this article in 2/16’s New York Times titled “Viewers Fast-Forwarding Past Ads? Not Always.” http://www.nytimes.com/2007/02/16/business/16commercials.html?_r=1&oref=slogin
 
It’s a great argument in favor of the need for good advertising in the face of the ridiculous amounts of new technology, like TiVo.

Advertising Club on Campus

Hey all,
I just wanted to let you know that one of my friends and I are starting an Advertising Club here on campus.  We’re going to get official recognition tonight (Sunday). 
The purpose of this club is provide a space where anyone who has an interest in advertising can learn and explore the possibilities within the [...]