In regards to our final upcoming discussion, I don’t think advertising is evil, but even if it was, consumer purchasing of product supports advertising of all forms. Ads could be considered evil if they put out negative connotations of other cultures or groups of people; I think this is where any negative perceptions of advertising [...]
Considering the market consumer arena is become more global and multicultural, could this cause a decrease in the use of national stereotypes in ads?  People from all over the world can access ads through the internet, and perhaps ads in the future will be targeted to multiple countries to increase a viewing audience. If this is [...]
 There is a commercial for St. Judes Medical Research that uses a series of celebrities including Jennifer Aniston and Bernie Mac to tell the stories of “normal” parents who discovered their children had cancer. Then the commercial goes on with the celebrities promoting the research conducted at the hospital and asking for people’s help. I [...]
In our discussion of green advertising we looked at ads from the U.S. that addressed energy conservation or cars that are environment friendly. I was wondering if you guys think ads from other countries, particularly Europe, are using the same messages. (I tried to find a European ad, but was unable to find one.) Considering [...]
Here are a few Japanese milk ads back to back on this youtube link- I thought they were clever and definitely play to a young generation. The first two show a male hero rescuing the female- and as we discussed in class on Thursday, the Asian male is portrayed as only dominant to the Asian [...]
I came across this banned xbox commercial and found it rather interesting. I assume it was banned for its use of violence, however, I don’t think that it is much more violent than some other commercials or previews for movies/video games/shows that air on tv. I also thought the music choice was unusual, and I [...]
As we discussed in class on thursday, music in commercials not only promotes the product but also the musician. Here is a link to a website that helps people figure out the artists that performed songs they like in commercials. http://www.songtitle.info/ I find it really interested that people have taken time to catalogue commercial songs [...]
In class on Thursday we spoke about the perceptions the U.S. portrays of other countries through advertising. In particular, I was thinking about the perception of Europe as feminine and for the taking as we saw in the beer ad (I think it was budlight..?) I was wondering how often European ads use the reversal [...]
The Mary Cross article brought up the idea of capitalist language in advertising and stated how words like free and new are the most effective words in ad speak. I found this interesting because this is true internationally/and across cultures. It reminded me of the German text-messaging ad (with the nurses) that we watched last [...]
Just a quick thought about the Leeuwen and Jewitt chapter discussing how to analyze visual prints… The chapter brought up the idea of the voyeuristic viewer I am confused as to how this relates to ads. I understand how many ads use this notion, for example, ones that feature sexy women in order to appeal [...]