National Stereotypes in Advertising

I really enjoyed having class with y’all this past semester. I’m graduating and thus won’t see you again anytime soon. Thanks for everything and enjoy life.

http://youtube.com/watch?v=JHkoZ7ngAM0
Hey! Even though someone probably posted this link before, I thought I’d post it again cuz we talked about this commercial on the last day of class. It gives hope that US commercials and media in general will not always be so averse to showing liberal, even taboo topics, which is much more common in [...]

Hey all!
The projects everyone did were amazing, and I think others should see them. I don’t know how to effectively share the print ads, but for the video ones consider uploading them to YouTube and connecting them to “The Online Claremont Television Network,” which is a collection of YouTube videos made by Claremont students. If [...]

I really liked the discussion we had on the last day of class abou our final thoughts on advertising and its place in society. I do think that we are stuck with ads for better or worse. Someone said that they feel bad for advertising companies because ads are always criticized; as they said, “You’re [...]

In another class of mine, Life Online, we are currently talking about the repercussions of privatizing the Internet. Basically, the question is:
will the Internet remain the free, experimental, (relatively) democratic place that it is for anyone with access
-OR-
will corporations take over, imposing a business model that effectively destroys free speech (unless it’s paid for…ie, [...]

Here’s a Wal-Mart commercial geared toward Mexico with reference to the World Cup. Just from the visuals, you can see a variety of people being presented, all of whom share a passion for soccer. This commercial does not have the feel of catering to a minority audience, because Mexicans are clearly not the minority in [...]

Hey all!  I put my PowerPoint online for Hispanic stereotypes. Feel free to check it out to see all the links I didn’t get to show. I particularly recommend the Mun2 ads showing gringo stereotypes. See ya tomorrow!

In class today, we were talking about propaganda concerning Germany and the United States during WWII. Of course, this also happened during WWI. At Honnold Library, there is a related exhibit entitled: “Food Will Win the War: WWI Posters from the US Food Administration.” It features real posters from those times that promote such things [...]

The “Victoria’s Secret” post someone recently made raised an interesting issue that I wanted to look more into: why does Victoria’s Secret now have commercials during “24″, a show that appeals more to men than women? I couldn’t find the actual demographics for the show in terms of Nielsen ratings, but I did find that [...]

Also in the “Packaging” article was a crate label for Genova grapes, which shows a Mexican-American guitar player, sensual dancer, adobe home, and grapes. The stylized and romanticized image “employs a visual appeal to the consumer’s fantasy life…[and by] identifying with the Mexican stereotype, the consumer can safely engage his fantasies at a distance” (16).  [...]