hey guys i have obviously been thinking a lot about the process of creating ads, since we are all going through this as an assignment, and I was reflecting on the different techniques, barriers, and audiences of print verses tv ads. It seems a print ad needs to be brilliant and very salient, since turning [...]
I thought the Simpsons presentation was really interesting and of course very entertaining since I love the Simpsons. I was wondering what everyone’s reactions would be if we compared the Simpsons to Family Guy, or even South Park. I feel like Family Guy uses a lot more specific knowledge of current and historical events to [...]
We have spent so much time looking and analyzing past and present ads in such detail and from such perspectives, I was wondering what you guys think the future has in store in the advertising world. Companies are becoming more innovative, but in some senses more desperate to catch the attention of spectators as our [...]
Tonight I saw some likable ads that I would describe as feel good, both of which were for credit cards. Both these ads were humorous, silly, and unoffensive. They both were able stretch the imagination and work partly on fantasy, but have different themes. The mastercard ad is more of a narrative similar to a [...]
In the beginning of the course we talked a lot about pairing one product with another, exclusive and expensive product so that the image and value carries from one to the other and becomes natural, and inherent- or at least those are the intentions of the company. In the TIME special edition fashion and style [...]
Yesterday we were discussing how it is hard to analyze ads when they are out of context, such as the network they air on or the program they are shown in-between. As we said, context could be a factor in the male/female ratio of the ad, or the content. I watch the program 24 every [...]
We have obviously been talking a lot about what makes an ad effective, and what takes away from an ad’s credibility and validity. Some advertisments that have good intentions but I think fall short and can even be counter-effective are anti-drug commercials. Anti-drug commercials, the most common targeting weed use, are in my opinion ineffective [...]
I don’t know if anyone has posted on this ad yet, but I think it is pretty good. http://www.youtube.com/watch?v=NeKbfc5iybs
I think this iphone ad is effective because it is a montage of all these great actors/actresses throughout film history and makes you associate those movies with the phone. Also the commercial plays on increased technology, fashion, [...]
I remember in class when we were discussing the Go-Daddy.com marketing super bowl ad, and how we mostly agreed that it was poorly done. The reason I didn’t like it is not because of the eroticism, but because I thought it lacked cohesion and any relevance to the product. One ad that I do like [...]
I have always wondered what prompts a company to change its slogan, and how they come to that decision. I understand refreshing a logo or jingle, but it seems like changing a slogan would be a bigger ordeal. Does anyone know anything about this process? I don’t watch T.V that much, but if while watching [...]