On high heels and big butts..
We saw the ad of the swimmer in high heels and started the discussion about whether it was empowering or not. I think the recent nike ad campaign is not very successful but tries to empower the subject too.  Thoughts?
chance11 wrote:
I don’t really think it is effective either. Although the text may be promoting body accpetance ( i can’t really read it because it is small) the image is very similar to those of beauty advertisements which lower self esteem. Instead of promoting love of your body as one entity, as a whole, connected to who you are as an individual, this ad is splitting the female body into seperate pieces just like beauty campaigns targeted to your stomach, legs, breasts, face etc. Like so many clothing and beauty commercials, we do not see the woman’s face, making it seem unimportant and simulatniously objectifying her. I know the ad is trying to advertise strength and women power, but it is using the same techniques as those beauty ads it is trying to discourage.
Posted 08 Mar 2007 at 7:42 pm ¶
lunafeliz wrote:
I think it’s much more categorizing than liberating or empowering. The ads still play off of stereotypes about athelete bodies but tries to play the campaign off as if they’re supporting diversity or something. I don’t like it.
Posted 09 Mar 2007 at 10:23 pm ¶
Advertiser87 wrote:
I think this is was an amazing ad campaign. It was positive and promoted a realistic body image. I definately cut and pasted a bunch of these advertisements from a magazine and had them posted all over the place (i have other friends who did the same).
Posted 20 Mar 2007 at 2:19 am ¶
707 wrote:
I think the idea behind this ad campain was a good one but was not pulled off well. I agree that without the athletes faces their bodies are simply objectified similar to other ads.
Posted 21 Mar 2007 at 1:57 am ¶
Sushi23 wrote:
I actually really really liked these ads . . . especially the swimmer one. But that said, I feel like the fact I’m a girl and I have been a competitive swimmer since I was 6 really places me in the target in-group of that ad. I can totally identify with the pride of having strong, broad shoulders and being happy about them because they have helped me swim thousands of miles over the years.
There seems to be negative reaction from others though about these ads, hmmm. Maybe if you can totally identify with the situation in the ad you’ll like it, and if you have never actually had the thought that your quads are beautiful because they let you run, ski, bike, etc. you won’t be sucked into the ad as much.
Posted 27 Apr 2007 at 5:18 pm ¶